Fi Yates/ Internationally award-winning female entrepreneur
Fi was named as the CEO’s secret weapon by CEO Magazine and is an Internationally award winning female entrepreneur. She was named as Most Innovative Women of the Year by The International Stevies and a Top 100 Woman of Influence by AFR / Westpac, among just two of her multiple honours and awards. Fi is an expert and pioneer in behavioural data science and digital strategy and with over 27 years’ experience in the digital / tech sector over three continents, Europe, USA and Oceania; she has a depth of understanding that is unique globally.
During Fi’s career she was strategic lead for bbc.co.uk, worked with Richard Branson on Balloon Challenger One and Virgin Holidays, and put the first paid SMS service on a mobile phone.
She is founder of a collection of Female Networks, growing a global movement of women for social good, with a strong focus on female entrepreneurs and motherhood. Her work with women is purpose driven with a reach of 95 million women, with a technology platform that identifies based on EQ behaviours the top 6% most effective female opinion leaders and a substantial research capability on what women want and believe in.